The GA4 & GTM Journey
This project focused on transitioning and optimizing friDay Video's data collection and analytics system to Google Analytics 4 (GA4), amidst the sunset of Google Analytics.
My role as the lead product designer involved overseeing the GA4 transition, developing clear documentation, and ensuring team members were effectively trained in these new tools.
My role as the lead product designer involved overseeing the GA4 transition, developing clear documentation, and ensuring team members were effectively trained in these new tools.
User Experience Design Tools
I actively research and introduce data tools to garner valuable insights, educating my team on their usage.
I also contribute to setting up efficient data utilization strategies and offer guidance on forward-looking data applications in our projects.
I also contribute to setting up efficient data utilization strategies and offer guidance on forward-looking data applications in our projects.
Web data analysis tools
Insights Through Analytics
Google analysis 4
GTM
Expertise in leveraging web analytics tools like Google Analytics and heatmaps to gain deep insights into user behavior, guiding data-informed website design decisions.
- Analytics data
- Heat maps
- Usage analytics
Microsoft Clarity
Mixpanel
APP data analysis tools
Understanding User Engagemen
Flurry
Smartlook
Skilled in utilizing app analytics tools to track user engagement and preferences, enhancing app functionality and user experience.
Firebase
Product Growth
Strategic Growth Hacking
Google Console
App Annie
Applying data-driven strategies for product growth, including SEO and ASO techniques, to boost product visibility and user acquisition.
Screaming frog
Eeoquake
